U Fit Studios upcoming launch of a limited edition Founders Membership programme required a new landing page experience that would engage, excite and ultimately attract new and existing members to what is a fantastic deal. The scope was for a landing page with data collection that redirects to a joining page where interested clients can make a deposit to secure their place on the limited Founders programme before being directed to a Congratulations page that sets their expectations and manages what happens next.
Credible developed a trio of pages that attract, engage and inform and are confidently different from the main site branding whilst echoing brand colours and the emotional feel associated with their ideal avatar, a 35-45 year old professional female. The timer countdown and various call to actions lead the user to a modal form which is connected to custom code to determine the places left.
The Client Says:
As a dynamic and growing business with many demands and projects we approached Mark to help us with the launch of a new membership we had been developing to coincide with the launch of a new gym site. After we provided him with some copy and a sketch of our ideas, Mark set up a call to talk through our ideas and used those as a launch pad for some visual concepts he designed. Mark is very open to the back and forth of developing ideas collaboratively and was quick to respond to suggestions so as to create a visual language for the landing page.
Once this was complete, Mark developed the rest of the page in a cohesive way with a visual flair to showcase our copy. Additional ideas we had - after seeing the page come together - were handled quickly by Mark and integrated into the page. Follow up support to handle minor issues we discovered once the page was live were dealt with rapidly. Mark is a pleasure to work with. Our standards are high, but Mark always finds a creative solution to the challenges with which we present him.