Are you a business owner looking to refresh your website? Great! A well-designed website is essential for attracting and retaining customers, and one key aspect of creating an effective site is hierarchy.
But what is hierarchy in web design, you might be wondering? It's the way that elements on a page are arranged according to their importance. By organizing content in a logical and intuitive way, hierarchy helps users understand the relationships between different pieces of information and find what they're looking for on the site.
Good hierarchy works on a subliminal level to guide the user's eye towards the most important content and make the overall experience of using the site more enjoyable. When a website is organized in a clear and logical way, users don't have to work as hard to find what they're looking for, which can improve their overall satisfaction with the site, and because of its subliminal methods, when we are presented with a website or indeed any document that uses hierarchy properly, then we immediately feel less confused and more interested in where our curiosity can take us. This is part of what makes some websites 'sticky' and others almost repel visitors.
So how can you use hierarchy to your advantage in your website refresh? Here are a few tips:
Use font size, color, and weight to emphasize important elements. For example, you might make the headings on your page larger and bolder than the body text, or use a different color for links to draw attention to them.
Use white-space correctly to both separate and group related content. By giving different sections of the page plenty of breathing room, you can help users focus on one area at a time and better understand how the content is organized and indeed when the subject is changing.
Use headings, subheadings, and bullet points to break up and organize text. These tools make it easier for users to scan the page and find the information they need.
Use visual hierarchy, such as images and other graphics, to draw the user's attention to specific areas of the page. By using size, placement, and other design elements, you can guide the user's eye towards the most important content.
Now, you might be thinking, "That all sounds great in theory, but can you give me some examples of good hierarchy in action?" Of course! Here are a few sites that do a great job of using hierarchy to create a user-friendly experience:
The Google search page uses clear headings and a simple layout to make it easy for users to find what they're looking for.
The Apple website uses a mix of large images, headings, and whitespace to create a visually appealing and easy-to-navigate site.
The Instagram app uses clear headings, bullet points, and whitespace to help users understand the relationships between different pieces of information and find what they're looking for.
The Airbnb website uses a mix of font sizes, colors, and other design elements to create a visually appealing and easy-to-navigate site.
The Spotify music streaming app uses clear headings, bullet points, and whitespace to help users understand the relationships between different pieces of information and find what they're looking for.
So as you're planning your website refresh, don't forget to consider hierarchy! By using font size, color, white-space, headings, and visual hierarchy, you can create a site that's easy for users to navigate and understand. This, in turn, will help you attract and retain more customers. Good luck with your refresh!